There is a difference between life insurance brokers and life insurance agents. Agents generally work for one company. When you work for a specific company, it is understood that you will sell their products. Because of that, an insurance agent does not sell products for a rival company.
In contrast, life insurance brokers deal with many companies. They are intermediaries. Because they do not work for just one company, they can search all the companies and find the best deals available for their customers.
Choosing a life insurance policy is much easier when you have the right broker. They do the research for you, seeking out the best options available. Brokers normally receive their commission from an insurance company if they pass on a customer, but some may charge fees as an alternative. For the most part, however, insurance brokers earn their money through commissions, and insurance companies set those. The insurance broker's commission percentage is already included in the cost of the premium, and each insurance company sets that amount. However, should you opt to procure that same policy yourself, directly from the insurance company, you would still pay the same price.
Rebating is a practice that is prohibited in most places, although some brokers still use it. With rebating, an insurance broker will lower their commissions, and then pass that savings on to the customer. Although the saving may be quite tempting for some people, it is probably not a smart idea to use an insurance broker that rebates. The main reason is that it is illegal. On top of that, the rebated amount is taxable income, and you would have to declare it as such.
Having a good life insurance broker is a very important piece of the insurance puzzle. Not only will they have a liaison with several different companies, which will allow you to have a wider range of options, they can also guide you through the maze of information, as well. When deciding on your broker, do not be afraid to ask some questions.
First, determine the broker's level of experience. The more experience, the better able they are to help you. Newer brokers just do not have the same degree of experience on which to draw, and they don't have the same depth of contacts. Inexperience can be very costly. Newer brokers do not have as extensive a relationship portfolio, and that means you could miss the best policy for your particulars. Inexperience often results in misinformation, as well.
Determine just how qualified your broker is, and ask how many companies they work with. This will give you an idea of just how extensive the polices and options will be. It stand to reason, the more companies they do business with, the more options you will have to choose from. Your broker really should be familiar with each company's peculiarities, as well. The more your broker knows the insurance market, the more money you stand to save.