Channel 4 has fired the starting gun on the build up to the London 2012 Paralympics with a Saturday lunchtime magazine show including a one off documentary. The company Boomerang scored a 10 x 30 minute slot which has the potential of a three year commission. The show will begin in August and will shed light on the GB 2012 team and the range of sports that are involved in the Paralympics.
Channel 4 presenter Rick Edwards will host the show alongside wheelchair basketball player Ade Adepitan; it will include guest spots and reports from athletes such as 400m world champion Iwan Thomas and Beijing Breaststroke gold medallist Liz Johnson.
The show will also include features such as pitting celebrities and able bodied athletes against the British squad in Paralympic sports. The aim of the show is to highlight the importance of the games and the issues of the disabilities of the athletes involved. It will be produced to promote the GB team but also encourage those with disabilities to overcome obstacles.
The channel will also host a show by Mike Christie focusing on the bodies of the athletes, using scanning technology to produce 'biomechanical portraits' of five athletes taking part in the games. The show will also record their performances against the backdrop of iconic London locations.
The coverage of the games was won by Channel 4 in January who beat the BBC which has covered the games for the last 20 years. Julian Bellamy, Head of Channel 4 said; "We wanted to find groundbreaking, intelligent ways of raising the profile of Britain's Paralympic athletes and the sports themselves, and both these commissions will achieve this brilliantly."
Despite winning the contract to cover the games, Channel 4 was under no obligation to produce any extra content; this show is a good example of the British pride which has developed surrounding the largest sporting event in history.
Some of the Paralympic activities involve the use of mobility aids which are subject to strict rules. Visit Prodo for the best SEO chester
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